Tuesday, October 26, 2010

Alice McCall Opening In Sydney’s Darlinghurst

We are happy to announce that the latest Australian designer boutique to pop-up is by our very own homegrown stylist-turned-designer Alice McCall, who is poised to open her flagship boutique this November. The store is an Australian first for McCall, whose eponymous label is already stocked in over 160 stores worldwide. The impressive inspiration behind McCall’s namesake and brand is clearly a force that has seen the designer succeed in more than 20 countries worldwide – it’s nice to know she’s returning to her Aussie roots.

The shopping destination, opening in Sydney’s Darlinghurst, is going to marry style and art, with McCall’s signature coquettish, girly garments, complemented against a backdrop of custom works by photographer Emma Summerton and graphic designer Techa Noble.

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